Al Ries
The Origin of Brands : How Product Evolution creates Endless Possibilities for New Brands by Al Ries and Laura Ries - UK Harpercollins 2004 - 308p.
9780060570156
658.827 / RIE
The Origin of Brands : How Product Evolution creates Endless Possibilities for New Brands by Al Ries and Laura Ries - UK Harpercollins 2004 - 308p.
9780060570156
658.827 / RIE
