Bernice Kanner <br/><br/>
The 100 best TV commercials and why they worked 
by Bernice Kanner 
 - USA  Times Books  1999 
 - 251p. 
<br/><br/><label>ISBN: </label>9780812929959 
<br/><br/><label>Dewey Class. No.: </label>659.143   / KAN