Al Ries  <br/><br/>
The Origin of Brands :   How Product Evolution creates Endless Possibilities for New Brands 
by Al Ries and Laura Ries 
 - UK  Harpercollins  2004 
 - 308p. 
<br/><br/><label>ISBN: </label>9780060570156 
<br/><br/><label>Dewey Class. No.: </label>658.827   / RIE