000 00418nam a22001337a 4500
020 _a9780060570156
082 _a658.827
_bRIE
100 _aAl Ries
_94339
245 _aThe Origin of Brands :
_bHow Product Evolution creates Endless Possibilities for New Brands
_cby Al Ries and Laura Ries
260 _aUK
_bHarpercollins
_c2004
300 _a308p.
365 _jBLRSM/203/CRB131 DATE 6.6.110
_k2023-06-06
942 _cBK
999 _c3643
_d3643